Fans can have a little extra pig with their pigskin on Bryant-Denny Stadium Saturdays this season.
Crimson Tide Sports Marketing announced Monday that beginning this season, popular Alabama-based Conecuh Sausage will be the exclusive smoked sausage marketed by the Crimson Tide Sports Network.
“We’re excited about reaching more Crimson Tide fans with Conecuh Sausage, and we are pleased to be working with (Alabama) Athletics and Crimson Tide Sports Marketing,” said John Sessions, owner/operator of Conecuh Sausage Company in Evergreen. “We look forward to a successful partnership and can’t wait to get started with Alabama football.”
As part of the relationship, the Alabama Football pregame tailgate show will be titled The Conecuh Sausage Crimson Tide Tailgate Party. The brand also will receive exposure at University of Alabama athletic facilities, and Conecuh Sausage will be served as a concessions menu item at Bryant-Denny Stadium and other on-campus sports venues during the collegiate athletics season.
“It’ll be great to kick off the relationship with Conecuh Sausage next season, and we look forward to adding Conecuh’s high quality, Alabama-made smoked sausage as one of our valued partners,” said Learfield IMG College Vice President and Crimson Tide Sports Marketing General Manager Jim Carabin.
News of the addition to the Bryant-Denny bill of fare was greeted warmly on social media on Monday.
Conecuh Sausage Company is a family owned and operated business which began in 1947 in Evergreen, Alabama.
The Southeastern Conference also has an official smoked sausage, Johnsonville, which will continue to be represented at SEC events.
