Alabama football fans react to Bo Nix's first NIL endorsement with boycotts and more

James Fletcher
The Tuscaloosa News

Thursday marked a new era in college athletics as college athletes took to social media to announce new endorsement deals made possible by the NCAA's new NIL laws.

Auburn quarterback Bo Nix was among the first to strike a deal, posting an image with a bottle of Milo's sweet tea.

NIL Deals: See all the deals made by Alabama football players

Alabama fans took to social media quickly with jokes about the rival star and the Milo's brand.

The comparison between the sweet tea at Tuscaloosa based Taco Casa and the Birmingham restaurant Milo's quickly took over social media.

With the Iron Bowl of NIL underway, fans are ready to switch brand allegiances to support their team, even if it means pouring a southern staple down the drain.

Go deeper:University of Alabama releases NIL guidelines for athletes