Alabama football linebacker is first player known to have NIL deal with UA logo on merchandise

Nick Kelly
The Tuscaloosa News

A new era of college player merchandise has arrived. 

With athletes allowed to capitalize off their name, image and likeness starting this summer, you can now purchase a jersey T-shirt with Alabama football linebacker Chris Braswell's name and number on it.

What's most significant about it – The script 'A' on the front of the shirt. 

NIL deals have been flying since they became allowed in July, but few have included the school's branding. That is starting to change. 

The sophomore is the first known Alabama player to strike a deal that involves UA and a third party. BreakingT has began selling these Braswell T-shirts with the Alabama logo on them, which look similar to jersey T-shirts. 

On the BreakingT site, the description underneath the shirt reads: "officially licensed by the University of Alabama and Chris Braswell." 

Each party receives a cut of the T-shirts, running for $38 (adults) and $34 (youth). Sports Illustrated was first to report the news. 

CECIL HURT:NIL is already making the rich richer. Imagine if Alabama football could add scholarships, too | Hurt

RECRUITING:Where Alabama football recruiting stands after Jake Pope commits and Le'Veon Moss decommits

"I'm really excited to partner with @breakingt to become the first ever college football player with officially dual-licensed merchandise," Braswell wrote in his Instagram caption. "Hit the link in my bio to own a piece of history and purchase my shirsey today." 

Braswell did not see playing time during his freshman season, but he forced a fumble in the A Day game that resulted in a touchdown. 

BreakingT already has an existing license with UA, but Braswell is the first on the site to have his own T-shirt with the school's logo. 

For athletes to use the UA logo, marks or any other intellectual property as it relates to NIL deals, they have to get prior written consent. Otherwise, it's prohibited. 

Wide receiver Slade Bolden doesn't have a known co-licensing deal like Braswell yet, but he does have a few NIL deals, including one with Bojangles. He posted a video on Instagram of him trying a chicken sandwich as part of the paid partnership in early August. 

While speaking with reporters Tuesday, he provided a glimpse into the NIL process: 

"They reach out to you," Bolden said. "Once they do that, you make sure everything is settled with compliance. Make sure everything is straight and legal."