Jackson State football QB Shedeur Sanders is first college athlete with Beats by Dre NIL deal
The latest name, image and likeness announcement in Mississippi comes from Jackson State.
Freshman quarterback Shedeur Sanders' new partnership with Beats by Dre was announced with a commercial Wednesday morning.
Sanders, the son of JSU coach Deion Sanders, enters the season as a freshman starting quarterback. In the commercial, Shedeur Sanders talks about being different and coming to Jackson State to "level the playing field."
Also featured in the commercial are marching band drum majors as the younger Sanders narrates his choices the culture, the fans and JSU's band, the Sonic Boom of the South.
Leveling the playing field for Historically Black Colleges and Universities has been a goal for coach Sanders, as well, since Jackson State announced the hire of the Pro Football Hall of Famer last September.
Shedeur told People his partnership with Beats by Dre was "organic" and "real" because he grew up wearing the brand's products.
“I remember getting my first pair of Beats, so this feels full circle,” Shedeur Sanders said in a press release. “I’m excited to be part of a brand that inspires and represents the culture in a positive way; and that’s exactly what I want to do with my career. It’s an honor to be the first college athlete on their roster, and I couldn’t have imagined a better partnership.”
Coach Sanders also added his reaction to the news on Twitter Wednesday afternoon.
"My son (Shedeur Sanders) is elated to endorse @beatsbydre and he’s just getting started," Coach Sanders tweeted.
In December, Shedeur Sanders became the Tigers' highest-rated signee out of high school, according to the 247Sports Composite rankings. The four-star quarterback completed 251 of 366 passes for 3,702 yards and 43 touchdowns his senior season at Trinity Christian in Cedar Hill, Texas.
He won three Texas Association of Private and Parochial Schools state championships and the 2020 TCAL National Championship.
The first athlete in the country to sign an NIL deal was JSU defensive lineman Antwan Owens, who signed an endorsement deal with 3 Kings Grooming. Coach Sanders has been an advocate for the NIL bill since before it went into effect in July.
Contact Rashad Milligan at 601-862-6198 or Jmilligan@gannett.com. Follow @RashadMilligan on Twitter.